NOT-SO-SECRET RESOURCES
Secret U is our educational platform designed to support young women at the very start of their independent financial journeys, by providing them with the foundational tools needed to succeed today, and in turn, improve their financial wellness. Secret’s Financial Empowerment Library offers worksheets and video tutorials.
Finances are a leading stressor for women, particularly impacting Gen Z and Millennial women(1). Women of color face intergenerational and systemic barriers that create even greater financial stress. Ultimately, women who are financially empowered will be able to utilize resources to reach their full (financial) potential.
Secret is encouraging women to think about their financial well-being by sparking a conversation about financial literacy and education. Our mission is to increase access to financial training resources that will help young women feel emboldened to pursue a stress-free financial future. By 2030, Secret will empower millions of young women to tackle financial stress and, in turn, improve their financial wellness. We will forge a path to equitable wealth for all women by starting the conversation about finances.
(1) The Deloitte Global 2022 Gen Z & Millennial Survey, “Striving for balance, advocating for change.” 2022.
OUR MISSION
Since its inception, Secret has addressed the inequities women face with the hope to help ignite change so that future generations of young girls don’t have to sweat the same obstacles. We believe that financial literacy is a critical part of women’s equality, and that when women are financially empowered, they are able to reach their full (financial) potential. Secret is on a mission to help women take control of their financial well-being and feel emboldened to pursue a stress-free financial future by increasing access to educational resources.
By 2030, Secret will empower millions of young women to tackle financial stress head-on, leading to improved financial and overall wellness.
MEET BERNA ANAT
FINANCIAL EDUCATOR & HYPEWOMAN
Berna Anat is an author, producer, rich unmarried auntie and Financial Hype Woman. After slaying her $50,000 debt, she saved up to quit life and has dedicated her time to making financial education less male, pale and stale for young BIPOC everywhere. Berna is the host and producer of the Money Please podcast with Betches Media and her debut book, Money Out Loud will be available on April 25th.
Money Out Loud is all the stuff no one taught you about money. In this illustrated, deeply unserious guide to money, debut author Berna Anat—aka the Financial Hypewoman—freaks out her immigrant parents by doing the unthinkable: Talking about money. Loudly. Because we’re done staying silent, anxious, and ashamed about our money. It's time to join the party and finally learn about all the financial stuff that always felt too confusing.
To support the financial education of young women of color and encourage them to talk (loudly) about money, 2,500 copies of Money Out Loud will be distributed to non-profit organizations, compliments of Secret Deodorant.
MEET CARMEN PEREZ
FOUNDER & CEO OF MUCH
In 2016, Carmen Perez started a journey towards becoming debt free - she had terrible credit, no money saved, and was sued for her student loan. She has since transformed her finances and has paid off approximately $57,000 of debt in two and a half years. Carmen quit her job in finance to learn how to code and started her own fintech company called Much.
Her app Much is a social money management platform that provides individuals with a holistic and easy-to-follow plan for their paycheck. Users will understand how much they’re spending, where they're spending it, and what their net worth is, and be able to connect with a supportive online money community.
To manage your money and track your spending from an easy-to-use app, download a free one-year membership to MUCH. 1,000 free downloads are available, compliments of Secret Deodorant. Use code SecretMoneyMoves to access.
MEET GIOVANNA GONZALEZ, CIPM
FOUNDER OF THE FIRST GEN MENTOR | AUTHOR OF UPCOMING BOOK “CULTURA AND CASH”
With over 10 years of experience in financial services, a BA in Economics, and a certificate in investment performance measurement, Giovanna Gonzalez is a passionate money coach that is dedicated to empowering first-generation students and young professionals of color to confidently manage their money, pay off debt, build generational wealth, and gain financial freedom. Her mission is to pave the way for those who come behind her through mentorship, financial education, and guidance.
Her course, Budgeting Basics for Women, will teach users the budgeting myths/truths, explain the importance of having the right money mindset and goal setting, and cover the four key elements to building a budget you can stick to.
To learn the right money mindset and background necessary to build a budget that works for you, access a free Budgeting Basics for Women course. Access to 2,000 free courses are available, compliments of Secret Deodorant. Use code SecretMoneyMoves to access.
MEET JAMILA SOUFFRANT
FOUNDER OF JOURNEY TO LAUNCH
Jamila Souffrant is an author and the host of the Journey To Launch podcast. She is considered a go-to thought leader in the personal finance field and her podcast that teaches users how to get better with their money has over 4 million total downloads.
In her course, The Budget Bootcamp, Jamila will help you understand, start and maintain a budget that works by cultivating a strong budget mindset with tips and advice. Along with a printable budget workbook to help you map your budget, organize your debt and plan your savings goals and a custom budget worksheet template to help you automatically calculate the numbers and create your budget.
For step-by-step guidance on how to create a budget, manage debt and set savings goals, access a free The Budget Bootcamp course. Access to 2,000 free courses are available, compliments of Secret Deodorant. Use code SecretMoneyMoves to access.
MEET MARSHA BARNES
FOUNDER OF THE FINANCE BAR MEMBERS CLUB | CERTIFIED IN FINANCIAL THERAPY
Marsha Barnes is a sought-after personal finance expert, commentator, and Founder of The Finance Bar Members Club. Since launching The Finance Bar Members Club, she stands on the belief that financial wellness should not be considered a luxury, and with commitment and discipline, any willing person can turn their financial situation around.
Her private financial wellness hub, The Finance Bar Members Club, is specially curated to help you master your money without the overwhelm. The club offers educational bundles on topics in personal finance to (re)build your money confidence, download guides, and worksheets to start taking steps toward achieving your financial goals.
To access a variety of personal finance courses on budgeting and beyond, workbooks to practice your knowledge and a community to support your financial wellness journey, enjoy a free one-month subscription to The Finance Bar Members Club. 2,500 free subscriptions are available, compliments of Secret Deodorant. Use code SecretMoneyMoves to access.