OUR MISSION
Since its inception, Secret has addressed the inequities women face with the hope to help ignite change so that future generations of young girls don’t have to sweat the same obstacles. We believe that financial literacy is a critical part of women’s equality, and that when women are financially empowered, they are able to reach their full (financial) potential. Secret is on a mission to help women take control of their financial well-being and feel emboldened to pursue a stress-free financial future by increasing access to educational resources.
By 2030, Secret will empower millions of young women to tackle financial stress head-on, leading to improved financial and overall wellness.
NOT-SO-SECRET RESOURCES
Secret U is our educational platform designed to support young women at the very start of their independent financial journeys. Secret U provides young women with the foundational tools needed to succeed today, and, in turn, improve their financial wellness. Secret’s Financial Empowerment Library offers worksheets and video tutorials.
Open Path Online Wellness Education
Secret is partnering with Open Path Psychotherapy Collective, a 501(c)3 nonprofit that provides people in need with access to transformative and affordable mental health care and education. Through Open Path’s Online Wellness program, our community is able to access affordable online mental health education courses, developed by licensed mental health professionals, on a wide range of topics, including Financial Wellness, Anxiety & Stress Reduction, and more. Secret is sponsoring 5,000 subscriptions to help young women have a less stressful financial future.
Money Mind: Transforming How You Think About Money
Developed by Founder of The Finance Bar Members Club, Marsha Barnes
So much of how we think about money comes from what we experience growing up. And because how you think about money drives your decision-making, it directly impacts your ability to reach your financial dreams. So, let’s take a deep dive into how you think about money and how to create the healthiest mindset possible!
Stay Ready: How To Organize Your Money Matters
Developed by Founder of The Finance Bar Members Club, Marsha Barnes
Do you have financial goals but no path to reach them? We’ve got a life hack for that! We’re going to share with you tips and tricks to getting financially organized. This will save you from wasting your time and energy being stressed. So whether you have an allowance from your parents, you work a part-time job, or have a side hustle, or maybe you’re a work-study student - now is the time to set things in order! The point is for you to feel empowered to take ownership of your financial life in the way that works best for you!
OUR PARTNERS
Boss Women Media: This fall, Secret participated in Ambitious Girl HBCU 2023 Tour at Texas Southern University and Prairie View A&M University granting students the opportunity to network with our financial partners Berna Anat and Marsha Barnes and access financial literacy resources. Boss Women Media is an organization that helps Black and Brown women achieve their goals.
Advisory Board: Secret commissioned an advisory board of renowned multicultural financial experts to help launch the Money Moves initiative. Kicked off at Seneca Women’s ‘Young Women’s Financial Wellness Forum’ in partnership with Secret at the New York Stock Exchange, the Advisory Board provided practical, tangible advice geared towards the needs and concerns of Gen Z. The alliance of financial experts includes: Berna Anat, Carmen Perez, Giovanna Gonzalez, Jamila Souffrant, and Marsha Barnes.
Financial Wellness, Total Wellness
Research has shown that money is a leading source of stress for Gen Z and Millennial women (1,2). The issue is compounded for women of color who face intergenerational and systemic barriers, creating even greater financial stress. We believe it's time for change. Join Secret in this movement; together, we can build a future where financial empowerment is a reality for all women. Discover how Secret can be your Money Moves partner along this journey to financial empowerment.
(1) The Deloitte Global 2022 Gen Z & Millennial Survey, “Striving for balance, advocating for change.” 2022. (2) Gallup-WFF 2023 Voices of Gen Z: Perspectives on US Education, Wellbeing and the Future. 2023.