Secret is PETA certified cruelty free banner image

Secret Certified by PETA as Cruelty Free Brand

Secret is proud and excited to be certified by PETA, People for the Ethical Treatment of Animals, as a cruelty free brand. You might best recognize PETA cruelty free by their bunny logo.

What does it mean to be certified PETA cruelty free?

Being certified as a cruelty free brand by PETA means that our products and ingredients will not be tested on animals. This endorsement is a direct reflection of the brand’s long-standing commitment to end animal testing.

Why choose cruelty free products?

Cruelty free antiperspirant and deodorant means you can have trusted protection, knowing the products you’ve used, from our Clinical Strength to our Aluminum Free, are all cruelty free products. No animal testing! No sweat!

About PETA

Since 1980, PETA has worked to protect animals across industries where they might come into harm or be mistreated. Their focus in the cosmetics testing realm is on working with companies and government agencies to modernize testing programs and to educate consumers so you’re more in the know of what you’re buying and what was involved in the product’s creation. An international nonprofit charitable organization, PETA is based in Norfolk, Virginia. With affiliates worldwide, PETA was one of the founders in animal rights and is dedicated to establishing and defending the rights of all animals.