Being certified as a cruelty free brand by PETA means that our products and ingredients will not be tested on animals. This endorsement is a direct reflection of the brand’s long-standing commitment to end animal testing.
Cruelty free antiperspirant and deodorant means you can have trusted protection, knowing the products you’ve used, from our Clinical Strength to our Aluminum Free, are all cruelty free products. No animal testing! No sweat!
Since 1980, PETA has worked to protect animals across industries where they might come into harm or be mistreated. Their focus in the cosmetics testing realm is on working with companies and government agencies to modernize testing programs and to educate consumers so you’re more in the know of what you’re buying and what was involved in the product’s creation. An international nonprofit charitable organization, PETA is based in Norfolk, Virginia. With affiliates worldwide, PETA was one of the founders in animal rights and is dedicated to establishing and defending the rights of all animals.